Media Consumption and Its Effects

Kasif Mumtaz
2 min readMay 16, 2024

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Media consumption and it's effect

The proliferation of smartphones, laptops, and other digital devices has made access to media easier than ever before. As Lindholm notes, Norwegian teens spend an average of over three and a half hours on the internet each day, in addition to consuming other forms of media such as television, movies, and magazines. This constant exposure to media content shapes their perceptions of reality, often portraying unrealistic ideals of beauty, success, and gender roles.

Gender Representation in Media

One of the most concerning aspects of media influence is its portrayal of gender stereotypes. Despite progress in gender equality, mainstream media continues to perpetuate harmful stereotypes, particularly against women. Lindholm highlights that women are underrepresented in children's TV shows, and when they are depicted, they often conform to narrow standards of beauty and behavior. This lack of diverse representation reinforces harmful ideals and erodes girls' self-esteem and confidence.

Impact on Mental Health

The consequences of media influence extend beyond self-image, with profound implications for mental health. Lindholm cites alarming statistics indicating a rise in symptoms of depression among Norwegian girls, attributed in part to the pressure to conform to unrealistic standards perpetuated by the media. This trend underscores the urgent need to address the root causes of mental health challenges among youth, including the negative impact of media consumption.

Addressing the Issue

To mitigate the harmful effects of media on youth, proactive measures must be taken at both individual and societal levels. Education plays a crucial role in empowering young people to critically evaluate media messages and develop resilience against harmful influences. By integrating media literacy into school curricula, educators can equip students with the skills to navigate the digital landscape responsibly.

Furthermore, there is a need for greater accountability within the media industry to promote diversity and representation. By amplifying the voices of marginalized groups and challenging stereotypes, media creators can foster a more inclusive and empowering media environment.

Conclusion

The pervasive influence of media on youth underscores the importance of raising awareness and taking action to address its negative impact. By acknowledging the role of media in shaping societal norms and individual perceptions, we can work towards creating a more equitable and empowering media landscape for future generations. Through education, advocacy, and collective action, we can empower young people to navigate the digital world with confidence and resilience.

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Kasif Mumtaz
Kasif Mumtaz

Written by Kasif Mumtaz

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Grad turned writer, fueled by wanderlust and a passion for storytelling. Exploring the world one word at a time.

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